A lot of marketers on that quest for the traffic holy grail will search high & low for the best free traffic technique for their internet business. It seems that all the ebooks, videos, audios, that cover free traffic techniques generally all have one thing in common. You’ll always find that article submissions are the primary answer in virtually every “traffic secret” out there.
Article marketing has been rehashed in a million different ways in a million different products. Those marketers who don’t like to write probably find this irritating. So why is article marketing always covered? Because it works!
The trick to article marketing is how you approach it. Firstly, its important to understand what article submissions actually accomplish for your website. Articles should provide value to the reader. In return for peaking the reader’s interest, the reader will likely click your link in the resource box of the article and check out your website.
Articles provide one way links to your site. These links also add up to boosting your search engine rankings as well. These backlinks in many cases can provide more value in the long term than the immediate surge in traffic.
One important point that most people overlook is that article marketing has a cumulative effect. Many will submit one or two articles, get a few visitors, and soon decide that the few visitors they got aren’t really worth the time and effort. Suppose you went against your instincts and stuck it out longer?
Every time your articles are submitted, they end up in article directories and eZines, depending where you submit your articles. These articles are copied by webmasters and can be legally used on their sites to provide content so long as they leave the complete article intact including your resource box containing your back link.
Not only do people use & post your articles, but even the scraper sites also will tend to grab your articles for their junk Adsense websites. Even though these are junk sites, wasting space & irritating searchers, it’s still a backlink albeit, a lightweight one.
The point is that the more articles you submit, the more that you may be replicated around the net. Many worry about Google’s “duplicate content penalty”. I think that the dupe content thing is way over rated. Duplicate content is everywhere. Duplicate content may get less weight than the original, but an actual penalty on your website? I don’t think so. The dupes simply don’t carry as much backlink value to your site.
If you’re really worried about duplicate content, you can always use software like Artemis Pro, or an article spinner which will automatically re-write your article multiple times. These techniques can certainly add weight to your back links, especially if you spin your resource box as well.
Article submitters can get your articles out to many sites in a fraction of the time. A good article submitter can be loaded with quality sites such as ezinearticles.com. EZines are more likely to be read by quality readers and are always the premium picks for traffic & revenue generating articles.
So, to ask the question again. Is article marketing really worth it? Absolutely! Whether writing them yourself or outsourcing, each new article adds up. Start building your traffic equity today and make article submissions a part of your business system.