Are You Chained to Your Business?

image credit - www.funkyspacemonkey.comA vast majority of us who venture into online business have one real goal in mind…

In the beginning, you may think that your desire is simply for extra money, or maybe its because you just don’t want to worry about money. Perhaps your goal is to be filthy rich. But is money really what you are after?

When you think about it, money is really just a tool. The more you have, the more that you can accomplish. It gives you to power to do what you want when you want.

It gives you the ability to travel, to purchase things that make your life more comfortable. It can allow you to spend more quality time with your family. It gives you the power to tell your boss to stick it where the sun don’t shine… It is liberating. And the list goes on.

Many realize (often too late) that their true core desire is freedom. Having this goal defined in the beginning will allow you to create systems in your business that will keep you out of the trenches, so that your business can grow faster while freeing you up to enjoy the finer things in life.

A prosperous business can ultimately give you freedom if you structure it that way. Your business can be your ticket to freedom, or it can be your master and jailer.

Way back in the day when I was living out of my car in Virginia Beach, I was able to wander around and walk the beaches, as if I was truly free. There was just one catch… this wasn’t the way that I wanted to live out my life.

Without money, my options were really limited. On the one hand, I loved the freedom of not answering to anyone or anything, but on the other hand, I was imprisoned by my circumstances. Scarcity was my mindset, and as a direct result, scarcity then became my reality.

Our business can become a prison too if freedom was our core desire, and we didn’t have this goal defined from the start. When you get started, really drill down and get in touch with your core desire, so that you can shift into the right direction from the beginning.

Are you working 16 plus hours a day trying to scrape a living out of your business? If so, you’re probably using the wrong systems (unless you enjoy working 16 + hours a day).

Don’t be a hero. You can duplicate the things that make you money in your business by outsourcing it to other people. Would you spend $500 in a month to have someone make you $2000 or more?. Would you then spend $5000 to make $20,000 or more?

Of course! Getting rid of the “no one can do it better than me” mindset, and stepping away is one of the best ways to really multiply your business.

The most you can work yourself is about 60 to 80 hours a week with a guaranteed burnout in the end. By outsourcing, you can get hundreds or thousands of hours accomplished in the same amount of time!

…Just a little something for you to ponder.

The Greatest Secret Ever


If you’re a regular reader of my blog, then the first thing that you might be thinking after seeing the title is “yeah, I know Jack, there is no secret, no magic bullet, I’ve heard it before.”

Well, it seems that there IS a secret. This secret was so well hidden that even I never spotted it right away.

No, it wasn’t stashed in a secret vault deep underneath the Pentagon. It was actually hidden in plain sight.

I’ve taken many journeys through the net over the years trying to reverse engineer why one person would use a certain color in their headlines, and that person would use long copy in their sales letters while others used short copy.

Some have started using “video only” sales letters. Some videos start automatically and have no controls for the users to pause it, or skip ahead. Some videos have the controls left in so people can skip ahead, or pause.

I’ve seen the debates as to why this it the absolute WORST way to do it, while others staunchly defend their positions because their conversions have skyrocketed because of it.

So what’s the deal? Are those people that hate video sales pages in the majority, or simply a vocal minority?

Still, others have found that they get much better conversions with printed copy than they do with video. Man!, why all the conflicting information?

On the surface, none of this really makes a lot of sense. Maybe nothing works… maybe everything works. Okay, I’m not trying to give you a headache, and you might be wondering what this has to do with “the big secret”.

This secret actually gets more profound the more you think about it. Incorporate this simple philosophy into your mindset, and your business will love you for it.

The secret is that your business is as individual as you are. Your business is a reflection of you. When others view your sales pages, read your articles, forum posts, see your products & reviews, your personality is being ingrained into all of it.

You may, by nature be a little introverted, so maybe people relate to your hard copy better than someone who has the “video” personality. As a result, your copy will do much better than your video pages, because your true persona is expressed best via this medium.

As a result, it is a hundred times more powerful than your video pages. By contrast, the other guy’s personality may be oriented in the opposite direction and get a hundred times better results with video in the very same market.

So the key here is this: It’s always good to emulate successful marketers in order to understand the components of a successful website, BUT… and this is the “but” that nearly everyone misses…

It may not work for you because, not only do you not know the history behind that technique (why its being used), but you also have to ask yourself, does it fit in with my persona?

Testing is the bottom line. You may find out that you have a knack for making video presentations. Maybe you think that you sound like a moron, only to find out that others who listen to you love you!

The same may be true for writing. Without testing, you would have never known, because we are almost always perceived differently by others, than how we perceive ourselves.

So in a nutshell – emulate others only to get the foundation of the basics, but be true to yourself as you build. Express your business by expressing yourself, and the results you get will be pure gold.