Tag Archives: traffic building

Is Article Marketing Worth It?

Article Writing to get traffic A lot of marketers on that quest for the traffic holy grail will search high & low for the best free traffic technique for their internet business. It seems that all the ebooks, videos, audios, that cover free traffic techniques generally all have one thing in common. You’ll always find that article submissions are the primary answer in virtually every “traffic secret” out there.

Article marketing has been rehashed in a million different ways in a million different products. Those marketers who don’t like to write probably find this irritating. So why is article marketing always covered? Because it works!

The trick to article marketing is how you approach it. Firstly, its important to understand what article submissions actually accomplish for your website. Articles should provide value to the reader. In return for peaking the reader’s interest, the reader will likely click your link in the resource box of the article and check out your website.

Articles provide one way links to your site. These links also add up to boosting your search engine rankings as well. These backlinks in many cases can provide more value in the long term than the immediate surge in traffic.

One important point that most people overlook is that article marketing has a cumulative effect. Many will submit one or two articles, get a few visitors, and soon decide that the few visitors they got aren’t really worth the time and effort. Suppose you went against your instincts and stuck it out longer?

Every time your articles are submitted, they end up in article directories and eZines, depending where you submit your articles. These articles are copied by webmasters and can be legally used on their sites to provide content so long as they leave the complete article intact including your resource box containing your back link.

Not only do people use & post your articles, but even the scraper sites also will tend to grab your articles for their junk Adsense websites. Even though these are junk sites, wasting space & irritating searchers, it’s still a backlink albeit, a lightweight one.

The point is that the more articles you submit, the more that you may be replicated around the net. Many worry about Google’s “duplicate content penalty”. I think that the dupe content thing is way over rated. Duplicate content is everywhere. Duplicate content may get less weight than the original, but an actual penalty on your website? I don’t think so.  The dupes simply don’t carry as much backlink value to your site.

If you’re really worried about duplicate content, you can always use software like Artemis Pro, or an article spinner which will automatically re-write your article multiple times. These techniques can certainly add weight to your back links, especially if you spin your resource box as well.

Article submitters can get your articles out to many sites in a fraction of the time. A good article submitter can be loaded with quality sites such as ezinearticles.com. EZines are more likely to be read by quality readers and are always the premium picks for traffic & revenue generating articles.

So, to ask the question again. Is article marketing really worth it? Absolutely! Whether writing them yourself or outsourcing, each new article adds up.  Start building your traffic equity today and make article submissions a part of your business system.

Tweaking Your Inner Game for Internet Business

getting your inner game on for internet businessOne of the easiest traps to get caught into is the information overload trap.  Especially if you’re new to online marketing.  Perhaps you’re broke, desperate for money, and don’t even know how to get started.

I remember starting out deep in debt & having my paychecks already spent before they were even deposited into my bank account.  I remember making the decision that once and for all, I was going to start an internet business and get serious about it.

I was toying with the idea for many months before taking any real action back in 2005.  Like pretty much everybody starting out, I had no clue where to start.  I didn’t even know what a blog was, and saw no connection on why it would ever be essential to an online business.

I bought ebooks, videos, lurked around for months in forums, trying to understand and absorb as much as I could about affiliate marketing, product creation, generating traffic, building a website, etc.  The list was endless.

Therein laid the problem, because there are so many aspects to internet marketing, you could easily spend a lifetime studying and never get to the point of actually doing.

Naturally, you need to have an understanding of the basics, but then you need to take immediate action.  Don’t wait around thinking that you need to “arrive” someday before starting.

There was a study done (can’t remember the source) on the most successful sales people & entrepreneurs in their fields.  The study found that they all had one thing in common.  When they got a great idea or an inspiration, they acted on it immediately.

They may not have been entirely sure how to make it work, but they put it into action and worked it out as they went along.  They wouldn’t spend weeks mulling over whether it would be successful or not, or getting opinions from friends & family members first.  They just took action.

Think back to when you accomplished something that you’re proud of.  This can be anything you’re proud of, not necessarily marketing related.  Perhaps you gave your long haired cat a Mohawk that was so cool that it made the cover of Rolling Stone magazine.

But seriously, here’s my question – Were you working within your comfort zone when you scored that home run?  I bet you weren’t.   It’s more likely that you stepped (or were thrown) into unexplored territory and you just had to go for it.

Perhaps it was something job related – a do or die situation & the pressure was on.  Maybe it was a personal challenge of some sort.  It may have been a tough road, but eventually things fell into place as you went along.  Then voila, success!

You probably now look back and think “wow, I can’t believe I pulled that off!”.

While the rest of the herd is busy studying, analyzing, or thinking about getting started in an internet business, you should be different.  You should be taking some type of action every day and building your business.

Get used to stepping out of your comfort zone and taking real action on your ideas.
This is the zone of success, and where great things happen.  You’ll be amazed at what you figure out.  Even when you make a mistake, you’re already ahead of the next guy, because you have something they don’t… experience.

This also applies if you’re already in business.  Have a list of action steps for each day that you can apply to build your business.  Here’s a simple example, Mondays could be your day for writing an article and submitting to eZines.  Tuesdays for blog posting & blog carnival submissions, etc.

Taking consistent action every day is the real secret.  You already have the magic formula for success within you.   You are a creator.  Don’t just sit by and let things happen to you; instead be the one who makes things happen!