When most marketers write articles, the typical scenerio is to submit them to their favorite article directories. Many article marketers also invest in article submission software to help speed up to process and to get their articles out to hundreds & even thousands of article & ezine directories.
After that, they’re finished. On to the next one… But why stop there? Why not milk that article for all it’s worth?
You might be thinking, “well what the heck else can I do with it? I’ve already submitted it to a zillion article sites, c’mon Jack!”
Well, don’t just stop at the article directories, here are 5 quick tips to super charge the pulling power of your articles.
1. Stick your article on your blog and convert it to a podcast using Feed2Podcast.com. Now submit the podcast to itunes and other podcast directories. Don’t have a blog? Not to worry. You can use ReadTheWords.com to create a podcast from your article instead. ReadTheWords.com will even covert .pdf files and other documents.
2. Now format your article into a press release and submit it to PRWeb for premium exposure. If you prefer the free route, try some of these links:
3. Modify your article into a step by step tutorial format. Now you can submit your tutorial to eHow.com and Tutorialized.com. If this is a really good article, you could also use it as a bonus incentive to include when marketing your own product, or an affiliate product.
4. Now that you got a snappy tutorial created, why not convert it into a PowerPoint presentation? Remember to add your link to the first & last slides so that people can click through to your site. You can now submit it to ScreenCast.net & SlideShare.com to name a couple. Give this an extra kick by breaking it up into a couple parts & link part 2 back to your website. This is sure to get them clicking through.
5. Finally, convert your tutorial into a .pdf file & upload it to sites like scribd.com, or yudu. Sites like these get tons of exposure & the .pdf files tend to rank pretty decently in the search engines as well. I recommend using OpenOffice.org. OpenOffice Writer has a button right in the toolbar to convert to .pdf. OpenOffice is a free office suite and just as good, if not better than Microsoft Office.
As you can see, by using your imagination, you can stretch out a simple article into a whole host of things that can drive traffic and revenue to your online business. You can even turn a well written article/tutorial into an info product, especially if you took your PowerPoint & used Camtasia studio to step through your PowerPoint while elaborating on each point in your slide. Voila, instant info product!
All this from one article. Just imagine if you made this a regular practice when writing articles. You will discover that a little extra effort goes a long way.