10 Traffic Strategies To Kick Start Your Online Business

traffic to your website pic

Whether you have your own products, or you’re an affiliate marketer, or both, we all can use traffic.

You can have the greatest website and products ever created, but if nobody is there to see it, then it serves no value to your internet business.

On the same token, targeting the right kind of traffic is essential. 50,000 visitors to your website aren’t worth much if you only make one sale from it. 500 visitors on the other hand, can be pure gold if you generate a high conversion rate from them and turn them into repeat customers.

I’m going to cover some free strategies as well as some paid strategies that may work for you.

Free Strategies

Article marketing – The obvious one of course. Submitting to article directories and Ezines will get traffic to you every time. Well, if it’s a decent article anyway. Be sure to write your article as an informative piece. Avoid writing things that have a ‘sales pitchy’ ring to it. Nothing puts up the defenses quicker that the ol’ pitchman routine.

Forums & Blogs – Offering useful comments on forums & blogs related to your market can be a great way to generate traffic. For forums, you should be a member and contribute some posts as well. Many forums will let you put your link in your signature as well. One way to find good blogs & forums is to Google for “Your Keyword” + “blog” or “Your Keyword” + “fourm”.

You can step it up a notch by adding the keywords “do follow” or “Comment Love” when searching for blogs. This will give you some link juice back to your website, by posting on “do follow” blogs.

Long tail & Web 2.0 – Google for keywords in your market. Find out what results come up and form long tail keywords out of them. If you’re an affiliate for Sanyo LCD TVs for example, then a long tail keyword could be something like “Sanyo DP46848 LCD TV”.

Somebody searching for this term already knows what they want. They’ve done their research and they are ready to buy.

Make some Squidoo lenses which tells the visitor briefly how great this television is. Include a link to your blog. If you don’t have a blog, create one. Even blogger or wordpress.com is ok.

Take advantage of all the different types of web 2.0 sites. Propeller, StumbleUpon, twitter. Link everything in a circular fashion back to your blog post (or affiliate landing page if appropriate).

Remember, for these types of visitors, they are already in “buy” mode. Don’t try to sell them again with a review or worse yet, a sales page. Instead, direct them straight out to Amazon, or wherever, via your affiliate link and snatch the sale.

Paid Strategies

PPC (Pay Per Click) – Google Adwords is the first that most people are familiar with. If you are using Adwords with marginal results, try some targeted placements ads via the content network. Find some high traffic websites in the Google content network related to your market and target your ad directly at the visitors who are on that site. For example, a Google ad for Widget.com could look something like this – “Hey Widget.com readers, check out why everyone wants the mighty widget wizard”. Be careful to specify web pages that are very targeted to your product, otherwise you’ll burn through your daily spending limit in minutes with nothing to show for it.

A lot of people don’t consider the Google alternatives either. Don’t be so quick to write them off.Yahoo for example, in my own experience will often convert at a higher rate than Google. Less traffic, and clicks, but with much higher conversions in many cases. It’s always worked very well for me.

ClickRiver.com is the PPC network for Amazon. This can really pay off too if you do it right. Know the authors & titles of the books in your target market so that you can also use them for your keywords to get your ads to show up in the best converting areas.

Press Releases – Surprisingly, Many people underestimate the power of press releases. Between a web 2.0 strategy and press releases, you can really nail some pretty lucrative markets with very little investment.

PRWeb is the best in my opinion for doing press releases. Start out with the $80 option to get the standard visibility. If you’re already profiting, try the $140 option which includes the social media visibility.

There are sources for submitting free press releases too, but they’re not all that effective compared to PRWeb.

Banner Ads – Banner advertising can work pretty well, especially if you have your own product. Don’t have any banners & you’re not artistic? You can go out to http://www.20dollarbanners.com and have a great looking banner custom created for… you guessed it, $20.

eBay Classified Ads – For $19.95 / mo. You can stick a classified ad on eBay. This could work well for some markets. Remember too that ebay-ers are the buying type of visitor.

Facebook – Facebook offers paid advertising as well. One cool thing about Facebook is that your ads are targeted by demographics. Facebook can be especially good for CPA type offers.

Offline advertising – Believe it or not, offline advertising can be very effective. This is another largely ignored area. You could rent a mailing list & send post cards with your online info with link to your store or products. Also, you can run classified ads, magazine ads in an article format, radio ads, or even have someone distribute flyers & business cards. There are many possibilities in offline marketing.

Buy an existing site with some ranking & traffic. Sometimes you can simply find a website that someone hasn’t done much with, but it has some age and some traffic. Email the owner and offer them $50 or $100 bucks. You might be surprised.

You can also check out the domain auctions at GoDaddy.com.

In any paid strategy, be sure to keep track of how much your cost is to acquire a sale or lead. Google analytics is decent for tracking and it’s free. The bottom line, if you’re making a profit – its good, otherwise its bad. In which case you need to either change your strategy or find a better market.

There’s one other essential element to making these strategies work. Taking action! You have to get out there and do it.

Try mixing different paid with the free strategies for maximum impact. If you’re strapped for cash, use the free strategies and then expand into some paid options.

Once you find something that generates a profit, even a small one, then it’s time to scale up and run with it! This is when marketing gets to be really fun. So my advice? Go out there, and have some fun!

Being Proactive is Hard

By magnusmagnus on Flickr

Did you know that nearly everyone that jumps into the “make money online” arena spend tons of cash on how to do this, and how to do that?  Perhaps they’ll shoot out of the gate running and register a web domain & get hosting.  They might even go so far as to put up a web page with a few affiliate links (but not likely).

It’s sad, but true.  I would estimate that a good 98% out there never take any action whatsoever on the information that they purchase.  You might be thinking “well maybe that’s true, but I’m an exception.  One of these days I’m going to get moving and get myself online and making some serious bank, just as soon as I find the right system.”

Hmmm, I hope that everyone reading this blog succeeds.  That’s the point of being here, right?  The keys to success is based on two major factors.  Learning to market online, of course, but it must be followed through with taking decisive action.

This means stepping outside of the comfort zone.  This is unexplored territory, which is a scary place to be if you are to venture out into changing your future.

This is why 98% never actually follow through.  It’s more comfortable to keep ‘working on building a business’.  As long as you are ‘working on it’, you are not failing.  The down side of always ‘working on it’ is that you’re not getting anywhere either.  Before you know it, another year is shot and it’s time to make that new year’s resolution that THIS time, you are going to really do something.

If you fall in this category, do yourself a favor.  Don’t make a resolution this year.  Instead, stop what your doing right now and get that domain that you’ve been thinking about all this time.  Really!  I’m serious!  Go get it right now… I’ll just wait here until you return…

Got it?  Great….  What?  No we’re not finished yet!  Now let’s monetize it.  No matter what you heard, you need to DO something to make money.  Yes, everybody who is making anything off of the internet is selling something.

It could be affiliate marketing, or maybe you like to write and you created an ebook, report, or audio/video CD.  Ok, now let’s find a decent sales page with a similar product from another site and study it.  What is it that makes you want to buy their product?  Nothing?  Find another sales page.  Ok, now what is it?

Write out that sales page by hand to train your mind how to write decent copy and to be persuasive to your visitors.  This is a great way to improve your copywriting skills.

If you are into affiliate marketing instead, go out to some good affiliate review sites and do the same thing.  By the way, you can learn the ropes of affiliate marketing here.

Now download a copy of Kompozer and create your sales page.  Sign up for a Clickbank account and put your product into the affiliate system.  The cost to register your product is $49.  If you’re broke right now, get a PayDotCom account instead… Your first product is free to sell through them.

Paste your payment link into your sales page and viola! you’re in business!  See?  That wasn’t so hard.  Now you can drive traffic to your site.  That will be the subject of my next post.

Staying in a reactive cycle of broke and searching for opportunities is much easier than being proactive, getting out of your comfort zone, and going for it.

Remember what I’ve said before; being broke is a direct result of inaction.  Inaction to build your business.  Inaction to spend your money wisely, etc… etc.

Act on getting your online business started and you will quickly see that actually DOING is a lot easier than you think!

48 Hour Special

As promised, I am now offering a 48 hour special on Xingla Pro 3.

This is the latest version of Xingla Pro which is a high powered Blog Carnival Submission tool.

If you have a blog and you want to crank up your traffic, plus increase your search engine ranking, then submitting to blog carnivals should be a part of your online strategy.

If you’ve submitted your posts to blog carnivals, you know how time consuming it is.  You also know the benefits as well.  That’s why you either outsource it or put up with doing it yourself.

Did you know that this is also the perfect tool if you have a blog carnival submission service?  Oh, you don’t offer a service to your customers?  Well this could be the perfect time to start one.   Most people are looking for a monthly recurring income or membership model.   This tool can make it a reality if you use it.

Or you can continue to dream about how great your online business will be ‘someday’.  Someday when you feel confident enough to do something.  Someday when that perfect system comes sailing in on a silver platter…  Surrrre.

Of course you know that ‘someday’ will NEVER happen if you just sit around and keep waiting for it.  If you’re a ‘someday’ person, this product isn’t for you.

Xingla Pro is for anyone who is serious about monetizing their internet business.

You can get Xingla Pro 3 for only $75 until Thursday at 5:30pm EST (which is GMT -5) January 8th.   After that the price will increase to $147.

That’s nearly half price and remember, upgrades are always FREE to Xingla Pro customers, even if it’s a major upgrade.  You never have to pay again for the latest version!  Did you ever see Bill Gates do that?

The link at the end of this post is only for my blog readers.  If you go out to the Xingla Pro website, you will need to come back here to get the discount.

For the next 48 hours, you can get Xingla Pro here:

http://kunaki.com/sales.asp?PID=PX00ZGQ7KH

Submitting to Blog Carnivals Can Be Painful

pic from www.halfpixel.comLast year when I first started submitting to blog carnivals, I often wondered if it was worth it to go through all the tedious work of looking through the list of several hundred blog carivals to find the ones relevant to my blog post.

To be effective, the best way was to start at the beginning of the drop down list and scan through each listing until you find a blog carnival relevant to your subject matter.  Select it, fill out the form and click Submit.  Then repeat the process until you’ve made it all the way through the list.  Usually, it took me about an hour to do the whole list.  I kept coming back because the results were really making a difference.

The problem was that since I didn’t want to outsource it (outsourcing time consuming tasks is good by the way), I would have to muster up the ambition and time to do it.  That didn’t always work out so well.

I finally reached the point where I thought to myself “there MUST be a better way, Ugggh!”

When looking for a solution for this problem, I made the most logical move… I Googled it.  I searched for “blog carnival submitters” and a zillion variations of it.  I found a number of blog carnival submission services & some weren’t half bad.  Robert Phillips was way up there on my personal list.  I was pretty surprised that there was no software to handle this task though.  Heck, even if I had a submission service, I would find this very handy!

Well, being that programming is one of my favorite past times (I know, I’m a geek), and making money is another, I did the next logical thing… created my own blog carnival submitter!  Anyone following my blog for a while is likely familiar with Xingla Pro.

This is my favorite piece of software that I have written and I’m quite proud of it.  Today I just officially released version 3.

Xingla Pro 3 has some exciting new features that weren’t available before.

For example, Xingla Pro 3 now has a Quick Finder search feature.  Before, you still had to troll through the entire drop down box to build your list.  By saving your list, you still saved a ton of time with Xingla Pro 2, but I was still haunted by the tedious process of building the list itself.

Now with the Quick Finder, you can type in a keyword relating to the type of carnival you are looking for and it will list out all the available blog carnivals for that keyword!  Then you can simply select and add to your new list, or your current one.  Yesterday, I built a list of 23 carnivals relating to “internet business” and “making money” in under a minute.

The next thing that I felt the new Xingla needed was some way to let you know when you had dead carnivals in your list.  Blog carnivals come & go, and before you know it, you have a list speckled with dead blog carnivals.  You might think you have a list of 30 but maybe only 22 of them are still active.

This is where the “Check Inactives” feature comes into play.  Now you can simply click a button and it will instantly scan your list for dead carnivals.  You will then be shown a list of the dead carnivals and asked if you want to delete them.  Pretty cool stuff if I don’t say so myself.

Other new features include a smart dupe checker to warn you that a carnival already exists in your list if you happen to be modifying your list with new carnivals.

After filling out the form fields, you can now simply press the ‘Enter’ key to begin the Auto Submit process.  Previously, you had to be careful not to do this or the “Submit” button would activate from within blogcarnival.com.  Anytime I fill out online forms, just by shear reflex, I hit the ‘Enter’ button as soon as I’m ready to submit.  Adding the ability for Xingla Pro to auto submit upon detecting the ‘Enter’ key press was a natural evolutionary step.  It’s a convenient alternative to clicking the ‘Auto Submit’ button.

The Auto Update feature has also been improved.  I noticed that in some Windows configurations, people were not always able to update smoothly.  Now it should be a breeze for everyone.  Xingla Pro checks for updates in the background when you start the app.

Also, I’ve had numerous requests to to have an affiliate program for Xingla Pro.  As of today, Xingla Pro 3 now has an affiliate program with a 50/50 split after merchant fees.  At the moment this is a $47 payout.

Finally, Xingla no longer requires the Microsoft dotNet Framework!  I rebuilt Xingla Pro from the ground up in an entirely new programming language that is Win32, and doesn’t force its users into installing the dotNet Framework if they don’t already have it.

Some of my customers didn’t have the dotNet Framework on their machines which made for a long beastly install as it auto downloaded from Microsoft and configured itself. Afterwards, it required a restart of their PC just for good measure.  It kinda reminded me of the classic double glove slap… Wap-Bap!

Xingla Pro has a sleek new look, and my testing indicates that it’s rock stable.  If you have a blog, or are running a submission service, you should check out the video on the sales page here:

http://www.KeiferSoft.com/XinglaPro

BTW – Next week I’ll be raising the price on Xingla Pro to $147.